Patient Demographic: Men and Women 55 years of age and older

Target Demographic: Women and caregivers

Study Specifics: 49 sites in 32 U.S. site markets. After 6 months of recruiting from the sites’ databases and local media placement, TPRA was hired to conduct a pilot plan using television advertising for 6 sites in 6 U.S. markets.

Recruiting Plan: TPRA used local daytime network television advertising in combination with TPRA’s Q-filter™ recruiting system featuring TPRA-connect™ and its RADIUS365™ online platform.

Plan Implementation: Market recommendations were made based on elderly population data versus market media cost. Final market selection was made based on site coverage.

Plan Statistics: After the initial pilot plan, an additional 7 waves of television advertising were initiated over the next 15 months. The total for all costs was $2,228,013.44, which yielded a total of 32,751 responses for a cost of $68.03 per, 4,679 referrals for a cost of $476.17 per and 155 randomized patients for a cost of $14,374.28 per. These costs are inclusive of all media, production, Q-center™ fees and all other variable and operating fees.